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Hybrid Software finalizes agenda for Fusion Packaging Summit

The event provides opportunity to learn, exchange ideas, and gain practical insights on driving operational efficiencies, embracing digital transformation, and meeting sustainability targets.

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By: Greg Hrinya

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Hybrid Software is set to host a key event for the label and packaging printing industry: the Hybrid Fusion Packaging Summit 2025. Taking place in Amsterdam, the Netherlands, this three-day summit will bring together global industry leaders for an exclusive opportunity to learn, exchange ideas, and gain practical insights on driving operational efficiencies, embracing digital transformation, and meeting sustainability targets.

The event will be held at the NH Collection Amsterdam Barbizon Palace from April 22-25, 2025. It promises to be a customer-first experience with a full agenda designed to empower attendees through interactive sessions, industry-acclaimed keynote speakers, and networking opportunities. The program will be available in French, German, Italian, and Spanish to accommodate an international audience.

Hybrid Fusion Packaging Summit 2025 will feature an exciting array of activities, including a river boat cruise along the canals of Amsterdam and a gala dinner. The event is co-sponsored by industry leaders Arden Software, HP, ECO3, ABG, AV Flexologic, Bobst, CERM, Conics, Global Vision, Infigo, Koenig & Bauer, and XSYS, with highly relevant keynote addresses by Marco Boer and David Zwang.

The summit will include factory visits to three Hybrid Software customers and partners – Geostick, Intergrafipak, and AV Flexologic – who will share their state-of-the-art facilities for the production of labels, folding cartons, and mounted flexo printing plates. Fusion 2025 also incorporates a Partner Program, ensuring attendees’ partners enjoy cultural exploration, unique local experiences, and delightful culinary moments.

Key Summit Tracks and Topics:

• Impact of Artificial Intelligence on Labels & Packaging

• Industrial Printing & the Smart Factory for Distributed On-Demand Printing

• Mastering Variable Data Printing (VDP), Color Management, Flexo Printing, and IT Security

• Securing End-to-End Digital Workflows with Leading Industry Partners

• Migrating from Conventional to Digital Printing

Special tracks for Brands include:

• Artwork & Project Management for Brand Owners and CPGs

• Mass Customization in the Wine and Spirits Market

• Artwork Compliance Checking for Brand Owners and Trade Shops

Guido Van der Schueren, chairman of Hybrid Software, explains, “In today’s fast-evolving landscape, businesses must continuously assess their workflows, embrace digital transformation, and leverage innovative tools to remain competitive. We are excited to offer the Fusion platform for our customers, resellers, and partners to engage, share insights, and explore ways to streamline their operations across the packaging value chain.”

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